Friday, July 07, 2006

Kwaci Packaging

For Illustration Class project, we had to design a packaging for traditional food. After spend some time thinking, I chose kuaci as it possessed a lot of potential USPs (low in calories, no preservatives added, enhancing fine motor skills development... perfect snack for kids; isn’t it??). I bought a huge box of kuaci for the sake of research. *talk about dedication...* Eating kuaci is bothersome; it left a big pile of mess afterward. So I decided to make the packaging as a wide, shallow box (so it would be easier to grab the kuaci) with separated lid (to collect the remaining shells).

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Honestly, I think this packaging doesn’t successfully capture the image of kuaci. It looks more like, well, watermelon.

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